Candidate Branding LAB

As a candidate, you must be able to articulate why voters should choose you. In the first hour of this Lab, you'll learn the critical components of a consistent, authentic campaign message and how to infuse it throughout your campaign. In the second hour, you'll apply what you've learned by preparing a 2-minute stump speech with the option to practice in class and receive constructive feedback.

**This class does not include follow up 1:1 consultation.**